Matt Rogan MD, Two Circles, (Part of WPP)
(Sport’s Agency of the Year 2017)

All of the Two Circles Lead Consultants have been through the Kardelen MBA, which includes our modules on Structured Thinking, and Presenting Insights and Leading Meetings.  Matt talks about the effect Kardelen’s training has had on Two Circles.

The training has had a huge effect on the business.  The best three terms to sum it up are efficiency, consistency and impact.

Starting with efficiency, were now much better at cutting through lots of extraneous information and getting to the point.  We get to the heart of clients problems in initial meetings, and our analysis is much tighter and more relevant.  Ive even started to see really good loops of analysis and thinking being reused in similar situations, which is also great for quality.

Were now much more consistent across teams, so I can rely on the team working for [client A] doing the same kind of rigorous work as a different team working for [client B].  Clients who move to a new organisation recognise the work weve already done there, calling it classic Two Circles.

Probably the most important difference form the training is the increased impact of our work for clients.  We can turn our detailed analysis of huge amounts of customer information into a nice, clear, concise story thats meaningful to the client, and which they can use.  For a recent new client, we inherited a mass of complex information that had confused everyone.  We quickly turned the mountain of diverse points into a 15 slide deck that summed things up in a nutshell, and which the client loved.