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Are you starting to feel like you ever felt like you were going on a wild goose chase wearing rose-tinted spectacles?

Chasing hopeless new business leads that you think look brilliant and yet you don’t get any business?

Ever felt like a headless chicken, or that you were chasing your own tail?

By understanding better how your prospects really buy your services and not how you’d like them to buy them, you can learn to play fewer hands and win more clients.

Eighty per cent of agenciesclients come from referrals, so QED 80% of clients are buying from a referral.  The referred agency is in what we call column A and the other agencies in columns B, C and D share 20% chance. How do you get more opportunities where you are 80% chance of winning?